Absurdist Performance of the Volkswagen Blue Motion Essay

Absurdist Performance of the Volkswagen Blue Motion - Essay Example Every component of this piece plays a role in creating the intended image about the Volkswagen model. The attendant is the most visible element of the advert. The tears flowing from his eye show that he is crying. He is wearing an overall and standing next to a gas station. From this, it is evident that heat work but sad. Next to him is a fuel gauge hanging on a tree. The gauge is indicating that the car is still full tank (Volkswagen Advertising). There is a Volkswagen symbol below the tree with the full fuel tank. This points out that the gauge shown belongs to the Blue Motion car. A car needs more gas when the gauge shows that there is a reduction in the fuel level. Since this is not the case with the one shown, it can be deduced that the Blue motion car does not need more fuel. From the two images, sadness might have been caused by the state of the gas business. The two visual representations demonstrates and supports the meaning being passed that the car does not use a lot of f uel as its consumption is extremely low. It complements the text below it which describes the car as one with superior performance by showing its efficiency in terms of fuel use. Car buyers are keen on this aspect and this may call them into buying into the idea of having the Volkswagen model. The weltering tanker also passes a certain message. As the tanker carrying fuel to the gas station moves, it leaves behind a cloud of smoke. The smoke from the tanker has covered all the trees left behind it with none of them having any green component. This image has been used to support the main idea of the piece. When one compares the trees behind the tanker and that holding the fuel gauge, a clear difference is seen. Below the fuel gauge is a â€Å"shell† (Volkswagen Advertising). While the tanker leaves behind a trail of weltering smoke, car whose fuel gauge is shown only leaves a single shell as the product of the combustion.

Corporate Risk Management Essay Example | Topics and Well Written Essays - 2500 words

Corporate Risk Management - Essay Example In the past years, companies had a risk manager who would oversee the organization’s insurance purchases. In addition, the extent and undertaking of corporate risk management has drastically changed and expanded beyond insurance to comprise all types of corporate in use and tactical perils. Risk describes both the probability and severity of a loss event. Probability delineates the likelihood of the occurrence of the loss while severity denotes the magnitude of the loss in a given period. All organizations face risk and the resultant potential losses on a daily basis (Lim, 2010, p. 234). They willingly accept risks with hopes of gaining financial return. Intercontinental hotel is an example of a venture that is taking risks. An organization may be exposed to loss exposures that offer an opportunity to gain or not to gain. Pure loss exposures are exposures that offer Intercontinental Hotel potential for losses and no opportunity to gain. These pure loss exposures include  "asset exposures, personnel exposures, liability exposures and consequential loss exposures† (Merna & Al-thani, 2011, p. 167-169). Loss exposure has three primary elements. It describes the item subject to loss, the peril and cause of the loss and the financial effect of the loss. In loss exposure, the organization must have a loss of anything that could be assets, personnel or liabilities (Merna & Al-thani, 2011, p. 170). Personnel Loss exposures People are the principal inputs in an organization in generation of income. People could either be employees of a firm or belonging to a certain household. The loss of humans is indispensable as human capital cannot be replaced and that no value can be placed on human life. Personnel loss exposure refers to the probability that an organization will suffer a financial loss because of disability, retirement, death or resignation of primary employees (Siljander, 2008, p. 190). Intercontinental Hotel faces personnel loss exposures which, according to Lim (2010, p. 239), includes the â€Å"disability insurance, workers compensation insurance, long term care insurance, medical insurance and Medicare supplemental insurance†. Nonetheless, Intercontinental Hotel generates for the organization through effective risk management. In order to effectively manage the loss of personnel in the organization, it is essential to understand the value that each personnel contributes to the organization, and identify and evaluate the risks and dangers that affect the value of generation and operation of the company (Lim, 2010, p. 237). Intercontinental Hotel apprehends the value that each of its employees creates and then analyzes the dangers that affect the significance of its generation. In addition, the organization assesses the magnitude of the loss suffered after the occurrence of personnel peril. A loss of personnel in Intercontinental Hotel raises two further risk management concerns as to the employer’s liabilit y in administering and funding the employee benefit plans and the uncertainties involved in funding such plans. The personnel in any organization have a financial value to the organization. As according to Carrel (2010, p. 142), they assist in generating income for the organization. Moreover, the services that personnel render to the organization are valuable and cannot be replaced. In this regard, the financial value of an individual in an organization